Role / Designer
Lonely Whale is an organization co-founded by actor Adrian Grenier to help eliminate plastics from the ocean. The #StopSucking campaign was showcased at 2017 SXSW Austin.
Flyers were passed out at the event to promote the Sucker Punch booth where event-goers can get straws slapped out of their mouths by a large tentacle.
Signage informed people waiting in line for the photo booth of the Lonely Whale Foundation, what the movement is, and facts about plastics in the ocean. Posters educated Sucker Punch participants that all of the plastic straws used in the booth will be converted into skateboards made out of recycled plastic.